JettyLight LLC

JettyLight LLC & Ops Normal AI Privacy Policy

Effective Date: August 10, 2026
Last Updated: October 9, 2026

§1 Introduction / Scope

This Privacy Policy covers two sister entities and their respective services:

JettyLight LLC ("JettyLight") operates maritime transportation services, including:

Ops Normal AI ("Ops Normal") is a separate entity that provides the operational technology platform used by JettyLight and other operators, including:

Throughout this Policy, “we,” “us,” or “our” refers to JettyLight and Ops Normal collectively, unless a section specifies one entity.

This Privacy Policy applies across JettyLight operations, Ops Normal platform services, websites, mobile applications, on-site services (including ticketing, boarding, and reservations), and Ferry Godmother. It applies to customers, passengers, crew members, employees, Ferry Godmother app users and members, operators, and members of the public who interact with our systems, including through dock signage or phone calls.

By using our services, websites, apps, or platforms, or by working with JettyLight or Ops Normal, you agree to the practices described in this Policy.

§2 Information We Collect

(a) Customer / Passenger Data

When you book, purchase, check in for, or use a trip or service—online, at a dock ticket window, through a mobile application, or through manual reservation entry—we may collect:

(b) Payment Information

We retain payment-related information needed for receipt and support purposes, including card type (for example, Visa or Mastercard), the last four digits of the card, and billing zip code. We do not store full credit card numbers. Payment processing is further described in §4.

(c) Boarding & Pass Data

We collect and maintain boarding and pass information, which may include:

(d) Booking / Reservation Data

We collect booking and reservation details, including travel dates and time selections, passenger counts, add-ons, special requests, and related reservation information.

(e) Crew / Employee Data

For crew and staff, we collect and maintain information such as:

(f) Website / App Usage

We collect standard website analytics and may use cookies and browser localStorage for site and application functionality. We use Google Analytics to understand website and application use, which may involve collection of information such as device and browser details, approximate location derived from IP address, pages viewed, referring pages, interactions, and timestamps. We also use Cloudflare Turnstile to distinguish legitimate users from automated traffic and help prevent abuse. Turnstile may process technical information about a visitor’s browser, device, network, and interaction with the site. We also collect device and app usage data generated during normal use, such as login timestamps and session activity.

(g) SMS Communications

We collect phone numbers, SMS consent status, and message history to send booking confirmations, service alerts, schedule changes, weather cancellations, boarding notifications, safety alerts, and, with consent, promotional messages such as Free Friday communications.

(h) Vessel & Operational Data

To operate our services and maintain required records, we collect operational data, including:

(i) GPS & Location Data

Wheelhouse App devices transmit GPS location data continuously while in use for vessel and operational tracking. Ferry Godmother may use a member’s location to provide “Leave Now” smart departure alerts and display live ferry position in the app. Ferry Godmother departure-alert calculations are processed on the user’s device; home and work locations are not transmitted to our servers. Vessel positions displayed in the app come from our operational tracking system, not from the user’s device.

Users may disable Location permission in device settings. If disabled, Ferry Godmother departure alerts are unavailable, while other app features continue to work.

(j) BLE Beacon Data

Our apps may detect BLE beacon signals, including UUID, major/minor identifiers, RSSI signal strength, and timestamps. The Wheelhouse App uses dock beacons for operational purposes. Ferry Godmother uses BLE detection, while the app is running and Bluetooth permission has been granted, to support automatic check-in, queue management, crossing verification, and related dock functions. Users may disable Bluetooth permission in device settings; if it is disabled, Ferry Godmother queue features require manual check-in.

(k) Call Data (Sentinel Queue)

When a person calls one of our operations’ phone lines, Sentinel Queue may collect the caller’s phone number, call duration, recording and transcription, inquiry type, and resolution status. Sentinel Queue is further described in §12.

(l) Vehicle Information (Ferry Godmother)

Ferry Godmother members may register vehicle details, including make, model, color, and license plate, for priority boarding.

(m) Mileage & Behavioral Data (Ferry Godmother)

Ferry Godmother tracks crossings to calculate nautical miles traveled, rank progression, badges, and streaks. Crossing history includes date, route, vessel, and nautical miles. Leaderboard participation is opt-in and uses only a member’s chosen display name, not their real name.

(n) Waitlist Data (Ferry Godmother)

For the Ferry Godmother membership waitlist, we collect name, email address, phone number, preferred dock, and zip code. Zip code is used for local-priority scoring, including preference for Talbot County residents.

(o) Call Flag (Dock Request)

The OXBF-specific Call Flag feature collects dock selection and a timestamp only; it does not collect personal information. A browser localStorage token enforces a five-minute cooldown for repeat prompts and contains no personal information.

§3 How We Use Information

We use information collected under this Policy to:

We do not use passenger or crew data for purposes unrelated to operating and improving the platform and services, except as described in this Policy or with consent.

§4 Payment Processing

Payments are processed through PayArc, Stripe (including Stripe Terminal and M2 card readers), and NMI (Network Merchants, Inc.). These processors are PCI-DSS compliant. JettyLight does not store, process, or transmit full credit card numbers on its own servers; card data entered at checkout is transmitted directly and securely to the applicable payment processor. Those processors are independently responsible for safeguarding the card data they handle under their PCI-DSS obligations. We retain only card type, last four digits, and billing zip code for receipt and support purposes.

§5 Data Sharing

We do not sell personal data and do not share personal data for third-party advertising purposes. We share information only as needed to operate our services and platforms or comply with law, including with:

The third-party services used across our platforms are listed in §14.

§6 Data Retention

We retain data according to the following schedule, or as otherwise required by applicable law:

Data TypeRetention Period
Transaction records7 years
Boarding passesCurrent season + 1 year
Call recordings (Sentinel Queue)2 years
SMS consent records4 years
Crew/employee recordsPer applicable state labor law
Vessel position (GPS) data1 year
Operational logs (daily logs, crossing records)7 years

When data is no longer needed for these purposes, we take reasonable steps to delete or anonymize it. Ferry Godmother queue data is transient and is not retained after a crossing. Ferry Godmother waitlist data is retained until the person is invited and accepts or declines, or requests removal. Transaction records, including payments and tips, remain subject to the transaction-record retention period even if a Ferry Godmother account is deleted.

§7 Children’s Privacy (COPPA)

JettyLight sells youth and child fare tickets as part of its normal ferry, water taxi, and sailing operations. We do not knowingly collect personal information directly from children under 13 without parental or guardian consent. Child and youth tickets are purchased and managed by an adult guardian, and we do not independently collect a child’s name or personal information as part of that transaction.

If we learn that a child has provided personal information without parental involvement, we will take steps to delete it.

§8 Security

We use industry-standard safeguards to protect information across our operations and platforms, including:

No system is completely secure, but we continually work to protect the information entrusted to us.

§9 Ops Normal Platform Supplement

Ops Normal includes the main platform at opsnormal.ai and its subdomains, including vessel-specific Wheelhouse App subdomains; the Wheelhouse App used by captains and crew; the Management Portal at manage.opsnormal.ai; POS systems on vessels and at docks; booking/reservation pages; boarding and check-in tools; GPS and vessel tracking; BLE dock-beacon detection; Sentinel Queue; SMS/text communications; and related crew scheduling, payroll integration, operational reporting, and grant-reporting tools.

The platform currently supports OXBF, PIWT, HOTGS, SWCG, and DRWC. The following provisions clarify Ops Normal features:

§10 Ferry Godmother App Supplement

Ferry Godmother is an Ops Normal product — a consumer mobile application and related membership service. The following provisions apply specifically to Ferry Godmother features:

Bluetooth and Location permissions are requested at first use with a clear explanation of why they are needed. The app remains functional with reduced features if either permission is denied.

§11 SMS / Text Message Policy (TCPA Compliance)

JettyLight and Ops Normal send text messages through Twilio for booking confirmations, weather cancellation notices, schedule changes, boarding notifications, Free Friday promotional messages, safety alerts, one-time crew sign-in codes, and other service communications.

§12 AI-Powered Phone Handling

Calls to our operations’ phone lines may be answered by Sentinel Queue, an AI voice assistant powered by VAPI, rather than a live person. Calls handled by Sentinel Queue may be recorded and transcribed for customer service, quality assurance, training, and contractor invoicing purposes. Call recordings are retained as described in §6.

A caller may be transferred to a live staff member at any point, and Sentinel Queue is designed to facilitate a warm transfer when needed.

§13 Your Rights & Contact

Depending on where you live, you may have rights regarding personal information, including the right to:

California residents have the right to know what personal information we collect, request deletion, opt out of the sale of personal information, and not be discriminated against for exercising these rights. JettyLight does not sell personal information.

To exercise these rights or ask questions about this Policy, contact:

JettyLight LLC
Attn: Privacy — Captain Jim Andrews, President
Email: jim@jettylight.com
Phone: (855) 766-3682

§14 Third-Party Services

JettyLight uses the following third-party services across its operations and platforms:

ServicePurpose
SupabaseSecure database and backend infrastructure
StripePayment processing, Stripe Terminal/M2 readers, and Ferry Godmother tipping
PayArcPayment processing
NMI (Network Merchants, Inc.)Payment processing
TwilioSMS/text messaging, including service communications and one-time crew sign-in codes
Google AnalyticsWebsite and application analytics
Cloudflare TurnstileAutomated-traffic detection, fraud prevention, and abuse protection
Microsoft Azure Bot ServiceAutomated conversational and customer-support features
VAPIAI voice call handling for Sentinel Queue
CloudflareCDN, DNS, security, and related infrastructure services
Microsoft AzureCloud and application infrastructure supporting Azure Bot Service
RenderAPI hosting
Apple Push Notification ServiceiOS and mobile app push notifications
Google Firebase Cloud MessagingAndroid push notifications
GustoPayroll processing for crew/employees

Each provider maintains its own privacy practices governing the data it processes on our behalf.

§15 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Changes will be posted at jettylight.com/privacy-policy with an updated effective date and Last Updated date. Material changes may be communicated through the applicable platform or by email/SMS where appropriate. Continued use of JettyLight services after changes take effect constitutes acceptance of the updated Policy.